13Nov/09
The rise of social media has been incredible in the past couple of years. Many businesses are starting to realize the marketing potential of using social media to reach out to clients and future prospects. Looking at it from a brand awareness perspective, getting your name out there and targeting groups of people that are receptive to your messages is a very smart strategy.
There is risk associated with this form of electronic communication. Social media strategy needs to incorporate the potential for a discovery request or regulatory audit.
If you plan on having employees tweet about your business on Twitter, or create a page or group about you on Facebook, and if you ever need to produce electronic data at court, social networking compliance is something you need to look into.
It’s important to note that even if your company has a social networking policy in place, there are several ways to get to a website or send out a tweet. So, regardless of your current social media policy, make sure to be safe and to be compliant.
