How Much Monitoring is Too Much Monitoring for Social Network Compliance and National Safety?
Just recently, it was reported that Sprint Nextel provided law enforcement agencies with its customers GPS location information over 8 million times between September 2008 and October 2009. This, in conjunction with the posting of internal documents from Yahoo! and Myspace revealing their compliance policies has web surfers on edge.
How much oversight is too much oversight?
It’s a fundamental question, and things end up being pretty black and white.
With that said, for a company that has employees that post information on Twitter, Facebook and others, social network compliance is absolutely necessary. The archiving and/or monitoring of this information is something that responsible companies should definitely invest in, and they should make sure their employees know this is occurring. If the employees realize that this is entirely necessary from a legal and liability standpoint, they would understand why it is necessary.
In the end, if you’re trying to achieve complete social network compliance, then you need to find a social network compliance solution that can archives tweets, Facebook updates and the like. And if you do, it’s very strongly recommended that note of this is found within your company policy and that your employees are aware.
Social Network Compliance: Protect Your Company
The rise of social media has been incredible in the past couple of years. Many businesses are starting to realize the marketing potential of using social media to reach out to clients and future prospects. Looking at it from a brand awareness perspective, getting your name out there and targeting groups of people that are receptive to your messages is a very smart strategy.
There is risk associated with this form of electronic communication. Social media strategy needs to incorporate the potential for a discovery request or regulatory audit.
If you plan on having employees tweet about your business on Twitter, or create a page or group about you on Facebook, and if you ever need to produce electronic data at court, social networking compliance is something you need to look into.
It’s important to note that even if your company has a social networking policy in place, there are several ways to get to a website or send out a tweet. So, regardless of your current social media policy, make sure to be safe and to be compliant.
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